Najeli means “I LOVE YOU” in Zapotec and this brand is a true labour of love! Founder and self-taught jewelry maker, Antonia, designs and creates minimalist, feminist, 90s inspired, intergalactic jewelry using recycled and upcycled in sterling silver.

Antonia's love for silver begin as a teenager when her mom dug out her vintage sterling silver jewelry collection. She was fascinated with the intricate designs and stone settings of those tiny masterpieces and she eventually began collecting jewelry of her own.

After many wonderful years of hobby crafting and beading, Antonia decided to learn more about jewelry making and started experimenting with silversmithing. This is when her passion truly bloomed and her desire to create became unstoppable. With the unwavering support of her new little family, Antonia pursued her dream of selling her handmade jewelry!

More recently, Antonia collaborated with her partner, Joshua, an Indigenous scholar and activist, to design a line of eco-friendly feminist and family apparel to celebrate the different ways of being in this world while challenging the prevalence of patriarchy in our everyday lives.